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Mercadotecnia para hoteleria y turismo / Philip Kotler, John Boiven, James Makens ; tr. Miguel µngel Sánchez Carrión

By:

Kotler, Philip

Material type:

TextPublication details: México : Prentice HallDescription: 705 pISBN:

968-880-944-6

Subject(s):

Industria hospitalaria -- Mercadotecnia 2.Turismo -- Mercadotecnia 3.Boiven, John, coaut. 4. Makens, James, coaut. 5. Sánchez Carrión, Miguel µngel, tr

LOC classification:

TX911.3 M3 K6718

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Holdings
Item type	Current library	Collection	Status	Barcode
Libros-Monografías	UT Cancún	Colección general	Available	11382

Traducción de: Marketing for hospitality and tourism

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1 Marketing internacional / Michael R. Czinkota, Ilkka A. Ronkainen
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2 Administración de la mercadotecnia / Michael R. Czinkota, Masaaki Kotabe ; tr. Manuel àrtiz Staines
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4 Marketing internacional / Michael R. Czinkota, Ilkka A. Ronkainen ; traducción, Guadalupe Meza y Staines, Magda Elizabeth Treviño Rosales
by Czinkota, Michael R., autor.

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