Universidad Tecnológica de Cancún

Principios de mercadotecnia en internet / Ward Hanson

Hanson, Ward A..

Principios de mercadotecnia en internet / Ward Hanson - Cincinnati, Ohio : South-Western College Pub., 2000.. - xix, 467 p. : ill. ; 24 cm..

Includes bibliographical references and index..

0-538-87573-9


Internet marketing - Commerce électronique \ E-commerce 2. Internet (impactos sociais) 3. Marketing sur Internet 4. Marketing -

HF5415 1265 H35518

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