Marketing Metrics the manager's guide to measuring marketing performance
Bendle, Neil T
Marketing Metrics the manager's guide to measuring marketing performance Neil T. Bendle ... [et al.] - Pearson Education Upper Saddle River, NJ : 2021 - 491 páginas ilustración 24 cms. - Paul W. farris David J. Rebstein Phillip E. Farris .
Incluye referencias bibliográficas (p. 417-420) e índice.
978-0-13671713-3
Marketing research
HF5415.2 / M375 2016
Marketing Metrics the manager's guide to measuring marketing performance Neil T. Bendle ... [et al.] - Pearson Education Upper Saddle River, NJ : 2021 - 491 páginas ilustración 24 cms. - Paul W. farris David J. Rebstein Phillip E. Farris .
Incluye referencias bibliográficas (p. 417-420) e índice.
978-0-13671713-3
Marketing research
HF5415.2 / M375 2016
