Universidad Tecnológica de Cancún
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Marketing de servicios : conceptos, estrategias y casos / K. Douglas Hoffman, John E.G. Bateson ; traducción : Guadalupe Meza Staines, Martha Elsa Mauri Hernández

By: Contributor(s): Material type: TextPublication details: 435 p.Edition: México, D. F. : Cengage Learning, 2012ISBN:
  • 9786074816334
Subject(s): LOC classification:
  • HD9980.5 H6418 2012
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Item type Current library Collection Status Barcode
Libros-Monografías UT Cancún Colección general Available 12712

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