Publicidad y promoción : perspectiva de la comunicación de marketing integral / George E. Belch y Michael A. Belch ; traducción, Jorge Luis Blanco y Correa Magallanes, Magda Elizabeth Treviño Rosales

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TextPublication details: México : McGraw-Hill Interamericana, 2005Edition: 6Description: \ xxvi, 849, [70] páginas : ilustracionesISBN:

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Advertising and promotion : an integrated marketing communications perspective. Español

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Item type	Current library	Collection	Status	Barcode
Libros-Monografías	UT Cancún	Colección general	Available	15632
Libros-Monografías	UT Cancún	Colección general	Available	15633

Traducción de: Advertising and promotion : an integrated marketing communications perspective

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