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Fundamentos de marqueting / Clotilde hernández Garnica, Claudio Alfonso Maubert Viveros

By:

Hernández Garnica, Clotilde

Material type:

TextPublication details: México : Prentice Hall : Pearson, 2009.Edition: 1eraDescription: 504 pISBN:

978-607-442-287-0

Subject(s):

Fundamentos de marketing ofrece los conceptos esenciales de esta disciplina y la forma en que las organizaciones exitosas los utilizan. Muestra como planear estrategias, realizar evaluaciones y desarrollar un plan de marketing

LOC classification:

HF5415 .H476 2009

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Holdings
Item type	Current library	Collection	Status	Barcode
Libros-Monografías	UT Cancún	Colección general	Available	17450

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