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Marketing Metrics the manager's guide to measuring marketing performance Neil T. Bendle ... [et al.]
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TextLanguage: esp. Series: Paul W. farris ; | David J. Rebstein ; | Phillip E. Farris ; Publication details: Pearson Education Upper Saddle River, NJ : 2021Description: 491 páginas ilustración 24 cmsISBN: - 978-0-13671713-3
- Marketing metrics
- HF5415.2 M375 2016
| Item type | Current library | Collection | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
Libros-Monografías
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UT Cancún | Colección general | HF5415.2 M375 2016 (Browse shelf(Opens below)) | eje.1 | Available | 22107 |
Incluye referencias bibliográficas (p. 417-420) e índice.
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