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Marketing Metrics the manager's guide to measuring marketing performance Neil T. Bendle ... [et al.]
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TextLanguage: esp. Series: Paul W. farris ; | David J. Rebstein ; | Phillip E. Farris ; Publication details: Pearson Education Upper Saddle River, NJ : 2021Description: 491 páginas ilustración 24 cmsISBN: - 978-0-13671713-3
- Marketing metrics
- HF5415.2 M375 2016
| Item type | Current library | Collection | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
Libros-Monografías
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UT Cancún | Colección general | HF5415.2 M375 2016 (Browse shelf(Opens below)) | eje.1 | Available | 22107 |
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| HF5415.13 K68218 2022 Los 10 pecados capitales del marketing : indicios y soluciones / Philip Kotler. | HF5415.2 H34518 2022 Fundamentos de analítica de marketing / Joseph F. Hair, Dana.Harrison, Haya Ajjan | HF5415.2 H34518 2022 Fundamentos de analítica de marketing / Joseph F. Hair, Dana.Harrison, Haya Ajjan | HF5415.2 M375 2016 Marketing Metrics the manager's guide to measuring marketing performance | HF5415.3 DAN FUNDAMENTOS DE MERCADOTECNIA / PATRICIA DANIEL | HF5415.32 S6518 2017 Comportamiento del consumidor. | HF5415.5 M448 2024 Customer Communities : Engage and Retain Customers to Build the Future of Your Business / Nick Mehta and Robin Van Lieshout. |
Incluye referencias bibliográficas (p. 417-420) e índice.
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