AAKER DAVID A., DAY GEORGE S. INVESTIGACION DE MERCADOS / DAVID A AAKER, GEORGE S DAY MARKETING RESEARCH - 3 - CHILE : MC GRAW HILL 1988 - 716 PAG BB ISBN: 968-422-486-9 Subjects--Topical Terms: INVESTIGACION \ MERCADOTECNICA \ SERVICIOS LC Class. No.: HF5415.2 AAK