TY  - BOOK
AU  - Kotler, Philip
TI  - Marketing management : analysis, planning, implementation, and control / Philip Kotler
SN  - 0132435101
AV  - HF5415.13 K67 1997 
CY  - Upper Saddle River, New Jersey : Prentice Hall, 1997.
KW  - Mercadotecnia Administración
ER  -