Hanson, Ward A.. <br/><br/>
Principios de mercadotecnia en internet / Ward Hanson 

 - Cincinnati, Ohio : South-Western College Pub., 2000.. 
 - xix, 467 p. : ill. ; 24 cm.. 
<br/><br/> Includes bibliographical references and index.. 
<br/><br/><label>ISBN: </label>0-538-87573-9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing - Commerce électronique \ E-commerce 2. Internet (impactos sociais) 3. Marketing sur Internet 4. Marketing -
<br/><br/><label>LC Class. No.: </label>HF5415 1265 H35518