Armstrong Kotler <br/><br/>
Principles of Marketing /Kotler, Philip, Gary Amstrong 2012 

 - 14 ed. 
 - New Jersey  Prentice Hall  2012 
 - 695p. il: 
<br/><br/><label>ISBN: </label>978-0-13-308404-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415.13  / P355 2012