Bendle, Neil T <br/><br/>
Marketing Metrics  the manager's guide to measuring marketing performance 
Neil T. Bendle ... [et al.] 
 - Pearson Education  Upper Saddle River, NJ :  2021 
 - 491 páginas  ilustración  24 cms. 
 - Paul W. farris David J. Rebstein Phillip E. Farris .
<br/><br/>Incluye referencias bibliográficas (p. 417-420) e índice. 
<br/><br/><label>ISBN: </label>978-0-13671713-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>LC Class. No.: </label>HF5415.2  / M375 2016