TY  - BOOK
AU  - Bendle, Neil T
TI  - Marketing Metrics: the manager's guide to measuring marketing performance
SN  - 978-0-13671713-3
AV  - HF5415.2 M375 2016
PY  - 2021///
CY  - Pearson Education
PB  - Upper Saddle River, NJ
KW  - Marketing research
N1  - Incluye referencias bibliográficas (p. 417-420) e índice
ER  -