La marca : maximo valor de su empresa / Scott M. Davis Tr. Margarita Bojalil Rébora
Material type:
TextSeries: The jossey-Bass Bussines & managment seriesPublication details: México : Prentice Halll, 2002Description: xviii,267 p. : ; 24 cmISBN: - 970-26-0166-5
- HD69.B7 D38 2002
| Item type | Current library | Collection | Status | Barcode | |
|---|---|---|---|---|---|
Libros-Monografías
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UT Cancún | Colección general | Available | 04805 |
Traducci•n de: Brand asset managment: profitable growth trough your brands
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