Administración de mercadeo : estrategias y programas / Joseph P. Guiltinan, Gordon W. Paul ; traducción Miguel Fernando Quintana Varela, Fabio Villegas Orrego ; revisión Narciso Sabogal Sabogal.
Material type:
TextPublication details: México : McGraw-Hill, c1984.Description: 440 pISBN: - 968-451-394-1
- HF5415. 13 G85
| Item type | Current library | Collection | Status | Barcode | |
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UT Cancún | Colección general | Available | 12651 |
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