Universidad Tecnológica de Cancún
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Publicidad / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik ; traducción de Manuel Ortiz Staines.

By: Contributor(s): Material type: TextPublication details: México : Internacional Thomson , 1999Description: xliv, 623 p. : il. ; 27 cmISBN:
  • 968-7529-59-8
Subject(s): LOC classification:
  • HF5821 O39 1999
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Item type Current library Collection Status Barcode
Libros-Monografías UT Cancún Colección general Available 15311

Traducción de: Advertising and integrated brand promotion

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