| 000 | 00731nam a2200169 4500 | ||
|---|---|---|---|
| 020 | _a84-205-3064-6 | ||
| 050 | _aHF5415.13 H3818 | ||
| 100 | _aHatton, Angela | ||
| 245 | _aLa guia definitiva del plan de marketing : la via rapida y mas inteligente para elaborar un plan de marketing / Angela Hatton; ed.: Adriana gomez-Arnau; tr. de Alejandro Jockl | ||
| 260 | _aMadrid, España : Prentice Hall, c2000 | ||
| 300 | _a273 p.: ; 20 cm | ||
| 500 | _aTraducido de : The definitive guide to marketing planning | ||
| 650 | _aMercadotecnia - Administracion \ Planificacion estrategica | ||
| 700 | _aGomez-Arnau, Adriana. ed. \ Jockl, Alejandro, tr. | ||
| 008 | 523227 sp a 8222223322spa11 | ||
| 942 | _cBK | ||
| 999 |
_c1889 _d1889 |
||