| 000 | 00682nam a2200157 4500 | ||
|---|---|---|---|
| 020 | _a968-880-944-6 | ||
| 050 | _aTX911.3 M3 K6718 | ||
| 100 | _aKotler, Philip | ||
| 245 | _aMercadotecnia para hoteleria y turismo / Philip Kotler, John Boiven, James Makens ; tr. Miguel µngel Sánchez Carrión | ||
| 260 | _aMéxico : Prentice Hall | ||
| 300 | _a705 p. | ||
| 500 | _aTraducción de: Marketing for hospitality and tourism | ||
| 650 | _aIndustria hospitalaria -- Mercadotecnia 2.Turismo -- Mercadotecnia 3.Boiven, John, coaut. 4. Makens, James, coaut. 5. Sánchez Carrión, Miguel µngel, tr. | ||
| 008 | 0000001997 mx a 0000000000sp 00 | ||
| 942 | _cBK | ||
| 999 |
_c4034 _d4034 |
||